
Accueil | Management | Digital & IT
Digital & IT
Currently, digitalization is essential for the development and growth of businesses. It is a matter of survival for many SMEs. However, the difficulty of grasping the digital world, the complexity of infrastructures, and the multitude of available solutions make this digitalization challenging for many entrepreneurs and decision-makers. The Digital & IT department of JMS Group is on a mission to guide these SMEs through the intricacies of digitalization. The digital specialists at JMS Group assist their clients by devising well-planned digital strategies, selecting secure digital transition tools tailored to the needs, resources, and objectives of each client company, ensuring they do not miss out on the digitalization trend.
Digital strategy
At the core of any operational decision, strategy is a crucial step in a company’s development. The Digital & IT department of JMS Group supports SMEs in designing and implementing personalized digital strategies, providing essential support to companies seeking to thrive in the digital age. These digital strategies are closely aligned with the business and financial goals of JMS Group’s clients. JMS Group’s digital strategy experts carefully analyze their clients’ specific needs, resources, and goals for each entity and offer detailed strategic plans that serve as a guide for a gradual digital transition or a complete digital transformation.
Digital transformation and transition
The digitalization experts at JMS Group, based on the digital strategies developed with SMEs, provide recommendations and roadmaps for planning actions when the choice between a digital transition or transformation arises. Digital transition focuses on the gradual adoption of digital technologies to improve specific aspects of operations without necessarily questioning the entire business model. Digital transformation, on the other hand, involves a profound and holistic change throughout the organization, using digital technologies as the driving force for this change. JMS Group’s digitalization experts assist their clients in making decisions regarding the choice between a digital transition or transformation.
Digital Infrastructure and SAAS
Digital communication and social networks
JMS Group provides strategic expertise in managing its clients’ online presence. JMS Group’s digital marketing experts handle quality content creation, efficient social media management, and the use of in-depth analytics to optimize network performance. The ultimate goal of the digital department is to strengthen the brand’s visibility on the web, increase audience engagement, and generate tangible and meaningful results for JMS Group’s clients. The use of targeting and retargeting techniques, along with inbound marketing and the integration of marketing automation procedures, promotes the growth of a broader audience, increased audience engagement, and loyalty.